Academic & Professional Qualification
• DPhil (University of Oxford) in Education
• Ph.D. (University of Nottingham) in Marketing
• DBA (University of Newcastle) in Marketing
• MBA (University of Edinburgh) in Marketing
• MSc (University of Hong Kong) in E-commerce and Internet Computing

Biography
Dr. Bernard Lee is currently an Honorary Assistant Professor at The University of Hong Kong. He obtained a DPhil in Education at The University of Oxford, a Ph.D. in Marketing from The University of Nottingham, a DBA from The University of Newcastle, an MBA from The University of Edinburgh, and an MSc from The University of Hong Kong. Having more than ten years of Marketing experience, Dr. Lee is a Chartered Marketer, a member of the Chartered Institute of Marketing (MCIM), and a life member of both the Oxford Union and the Internet Professional Association (iProA).

Research Interest
His research interests include Chinese Value, Services Marketing, Consumer Behavior, Marketing Strategy, and Leadership.