Prior to the MBA, I was a retail marketer in India. I spent 4 years setting up and growing the CRM division for a LVMH affiliate company. I also spent a year setting up the Digital Marketing Division for a Sequoia Capital funded e-commerce company. Digital in India was still at a nascent stage and the innovation in this industry was happening closer to China. I wanted to be part of that but was limited by my lack of experience in the Chinese market.
My decision to do an MBA from HKU was truly a life changing one. I chose courses which would enhance my knowledge of the Chinese market and the Career Development and Training team equipped me with the tools required for me to be noticed by companies in Hong Kong. Shortly after completing the programme, I responded to a lead in South China Morning Post and thus began my journey in DFS Group, LVMH where I am now working as a project manager in Digital Marketing. I have a global role in which I deal with various regions including South East Asia, Mid-Pacific, Oceania and North America. My new role not only enables me to learn about different markets but also work with emerging marketing technologies which are fresh out of Silicon Valley.