Faculty Member

Dr. Tuan Phan

Job Title

Innovation and Information Management
Associate Professor
Associate Director, Asia Case Research Centre

Dr. Tuan Q. Phan is an Associate Professor in Marketing and Innovation & Information Management at the University of Hong Kong (HKU), Director of the Representative Office of HKU in Vietnam, Associate Director of the Asia Case Research Centre, and founding and current President of Vietnam Association for Information Systems. His research interests in social networks, privacy, education, digital economies, mobility, and retailing uses large and population-size datasets to investigate consumer insights across disciplines using econometrics, social network analysis, machine learning, natural language processing, image analysis, artificial intelligence, GIS, simulations, game theory, and experimental methods. He received a doctorate from the Harvard Business School and undergraduate at the Massachusetts Institute of Technology (MIT).

Dr. Phan has published in top academic journals such as the Proceedings of the National Academy of Sciences (PNAS), Information Systems Research (ISR), Marketing Science, Journal of Marketing Research (JMR), IEEE Transactions on Engineering Management, Journal of the Association of Information Systems (JAIS) as well as leading cases through Harvard Business School Publishing (HBSP) and the Asia Case Research Center (ACRC). He has also published several book chapters, and edited a book on information systems in Vietnam. Prior to HKU, he was at the National University of Singapore (NUS) Department of Information Systems & Analytics in the School of Computing, and in the Department of Analytics & Operations at the Business School where he received tenure. Dr. Phan was the research lead at the NUS Institute of Applied Learning Sciences and Educational Technology where he lead a team to conduct research on education. He has directly advised 6 PhD students, and a committee member for 11 students. Dr. Phan is also an entrepreneur, investor, expert witness to Singapore Prime Minister Lee Hsien Loong, board member, and frequently consults industry leaders. He was also ranked in the top 10 in competitive ballroom dancing in North America.

Academic & Professional Qualification
Doctor of Business Administration (DBA), Marketing, Harvard Business School
B.S., Massachusetts Institute of Technology (MIT)

Technology Innovations in Retail Banking & Consumer Finance
Big Data Consumer Analytics

Research Interest
Social Networks & Social Media
FinTech and Retail Banking
Retailing and E-commerce
Computational Social Science

Selected Teaching Cases
Phan, Tuan Q. and Sandy Ong. “Puma’s Maya: Southeast Asia’s First Virtual Influencer.” Asia Case Research Centre, 2021. https://www.acrc.hku.hk/Case/Detail/1081
Phan, Tuan Q. and Minyi Huang. “FinVolution.” Asia Case Research Centre, 2021. https://www.acrc.hku.hk/Case/Detail/1077
Ferreira, Kris, Joel Goh, Dawn Lau, and Tuan Phan. “GHN and AhaMove: Last-Mile Delivery in Vietnam.” Harvard Business Publishing, June 4, 2019. https://hbsp.harvard.edu/product/619051-PDF-ENG

Selected Publications
Refereed Journal Publications
Han, Yoon, Khim Yong Goh, Seung Hyun Kim, and Tuan Q. Phan. “The Effect of Ad Image’s Sentiment Scores and Mobile Device Attributes on Mobile Ad Response Behavior.” IEEE Transactions on Engineering Management (forthcoming). https://doi.org/10.1109/TEM.2022.3157125.
Oh, Hyelim, Khim Yong Goh, and Tuan Q. Phan. “Are You What You Tweet? The Impact of Sentiment on Digital News Consumption and Social Media Sharing.” Information Systems Research (forthcoming). https://doi.org/10.1287/isre.2022.1112.
Xu, Haifeng, Tuan Q. Phan, and Bernard C. Y. Tan. “Why Are People Addicted to SNS? Understanding the Role of SNS Characteristics in the Formation of SNS Addiction.” Journal of the Association for Information Systems 23, no. 3 (2022): 806-837. https://doi.org/10.17705/1jais.00735.
Mou, Jian, J. Christopher Westland, Tuan Q. Phan, and Tianhui Tan. “Microlending on Mobile Social Credit Platforms: An Exploratory Study Using Philippine Loan Contracts.” Electronic Commerce Research 20, no. 1 (2020): 173-196. https://doi.org/10.1007/s10660-019-09391-2.
Bhattacharya, Prasanta, Tuan Q. Phan, Xue Bai, and Edoardo M. Airoldi. “A Coevolution Model of Network Structure and User Behavior: The Case of Content Generation in Online Social Networks.” Information Systems Research, January 10, 2019. https://doi.org/10.1287/isre.2018.0790.
Phan, Tuan Q., and David Godes. “The Evolution of Influence Through Endogenous Link Formation.” Marketing Science, March 12, 2018. doi: 10.1287/mksc.2017.1077.
Chen, Xi, Ralf van der Lans, and Tuan Q. Phan. “Uncovering the Importance of Relationship Characteristics in Social Networks: Implications for Seeding Strategies.” Journal of Marketing Research 54, no. 2 (2017): 187–201. doi:10.1509/jmr.12.0511.
Cavusoglu, Huseyin, Tuan Q. Phan, Hasan Cavusoglu, and Edoardo M. Airoldi. “Assessing the Impact of Granular Privacy Controls on Content Sharing and Disclosure on Facebook.” Information Systems Research 27, no. 4 (2016): 848–879. doi:10.1287/isre.2016.0672.
Phan, Tuan Q., and Edoardo M. Airoldi. “A Natural Experiment of Social Network Formation and Dynamics.” Proceedings of the National Academy of Sciences 112, no. 21 (May 26, 2015): 6595–6600. doi:10.1073/pnas.1404770112.

Awards and Honours
Awards, Honors, and Fellowships

2018, Health Information Traceability Foundation Awards, Global Finalist for best proposal for use of blockchains & healthcare, Zurich, Switzerland
2016, International Conference on Information Systems (ICIS), Dublin, Ireland. Most Innovative Research-In-Progress Paper Award
2014, International Conference on Information Systems (ICIS), Auckland, New Zealand. Best Research-in-Progress Award, runner up