Faculty Member

Dr. Tingting Fan

Job Title

Senior Lecturer
MBA GBA Programme Director

Academic & Professional Qualification

Ph.D. in Marketing, Stern School of Business, New York University
M.S. in Economics, Peking University
B.S. in Business, Guanghua School of Management, Peking University


Dr. Tingting Fan is interested in using big data and econometrics to address marketing strategies, including digital marketing, product innovations, and branding. Her research has been published in top marketing journals and book chapters. Her research also appeared in business journals, including the Wall Street Journal, Harvard Business Review, Ming Pao Daily News, and Ta Kung Pao. Dr. Fan has been awarded research funds from Wharton Customer Analytics Initiative, Marketing Science Institute, and Hong Kong Research Council.

Dr. Fan has been an excellent educator. She was the first and youngest professor to win the most prestige teaching award of the Chinese University of Hong Kong (CUHK), University Education Award, which only awards two to three faculty at CUHK each year. She also represent CUHK to be nominated for the 2018 UGC Teaching Award. She also won Faculty Teaching Excellence Award at the CUHK Business School and Teaching Excellence Reward at Stern School of Business, New York University.


Strategic Marketing Management (MBA core)
New Product Management
Research Interest
Digital Marketing
Big Data
New Products
Brand Strategy
Consumer Finance
Marketing in China
Marketing Analytics
Marketing Strategy
Quantitative Marketing
Social Media and Advertising

Selected Publications

Fan, Tingting, Leilei Gao, and Yael Steinhart (2020), “The Small Predicts Large Effect in Crowdfunding”, Journal of Consumer Research, 47 (4), 544-65.
– Featured at Wall Street Journal special report (Oct. 2020), Harvard Business Review, Hong Kong Economic Times, Ming Pao Daily News, Ta Kung Pao, and CUHK China Business Knowledge.
Fan, Tingting, Peter N. Golder, and Donald R. Lehmann, “New Product Research,” Russell Winer and Scott A. Neslin (Eds), History of Marketing Science (2nd edition), forthcoming.
Fan, Tingting, Peter N. Golder, and Donald R. Lehmann (2017), “Innovation and New Product Research: A State-of-the-Art Review and Future Research Directions,” Berend Wierenga and Ralf van der Lans (Eds), Handbook of Marketing Decision Models: Springer.
Fan, Tingting, Peter N. Golder, and Eitan Muller (2015), “Dynamics of Multi-Feature Product Usage: Carryover, Spillover, and Social Effects,” Marketing Science Institute Report, 14-118.

Awards and Honours

CUHK University Education Award (The Chinese University of Hong Kong’s most prestigious teaching award), 2018
CUHK Business School Faculty Teaching Excellence Award (CUHK Business School’s most prestigious teaching award), 2018
Business School Teaching Merit Award, 2017, 2018, 2019, 2020, 2021
Teaching Excellence Award, Stern School of Business, New York University, 2011
Service to the University/ Community
BSc in Marketing Analytics and Technology Deputy Programme Director