MBA Marketing Club Event “Digital Marketing Trends and Tools”, by Darren Chiu, Solutions Consultant from Google

We had a very insightful session with Darren Chiu on the trends of digital marketing and how to use the tools to maximize a campaign’s impact and reach. The focus of marketing is shifting from pushing products on customers to providing the right information to customers at the right time. It’s amazing to know how various factors like weather impact our buying decisions, and how organizations need to understand consumer behavior to capture and monetize these consumer patterns. Darren also shared valuable insights about how he landed a job at Google and his journey so far.

Akanksha Kalra, Class of 2020