Zhenhui (Jack) Jiang is a professor of Innovation and Information Management and the Padma and Hari Harilela Professor in Strategic Information Management at HKU Business School. He is the founder and Director of HKU Business School AI Evaluation Lab. Previously, he served as the Area Head of Innovation and Information Management at HKU.

Prior to joining the University of Hong Kong, he was a full professor of Information Systems and Analytics at School of Computing, National University of Singapore (NUS), where he served on the Faculty Promotion and Tenure Committee. From 2015 to 2018, Prof. Jiang chaired the SIGHCI of Association for Information Systems (AIS).
Prof. Jiang’s research explores the broad economic and behavioral impacts of cutting-edge information technologies (IT) as well as the effective user interface design of such technologies. His work addresses significant issues in AI, human computer interaction, digital innovation, e-commerce, information privacy, social media, and healthcare. Professor Jiang is currently a Senior Editor for MIS Quarterly and he has also served on editorial boards of many leading Information Systems journals such as Journal of AIS (Senior Editor), Information Systems Research (Associate Editor), MIS Quarterly (Associate Editor), IEEE Transactions of Engineering Management. Prof. Jiang’s research is published in premier business journals, such as MIS Quarterly, Information Systems Research, Management Science, and Journal of MIS, as well as in top-tier Computer Science conferences, like CHI. He has secured approximately US$3 million in research funding as a Principal Investigator and an additional US$4 million as a Co-Investigator.

Prof. Jiang has taught extensively across MBA, EMBA, DBA, and executive education programs at prestigious institutions such as HKU Business School, NUS School of Computing, NUS Business School, NUS Lee Kuan Yew School of Public Policy, and the School of Economics and Management at Tsinghua University. He also held positions as a Visiting Professor at Peking University and as a visiting scholar at MIT Sloan School of Management.

Academic & Professional Qualification
PhD in Business Administration (University of British Columbia), 2004
Master of Management (Tsinghua University), 1999
Bachelor of Engineering and Bachelor of Economics (Tsinghua University), 1997

Teaching
Digital Innovation, e-Business Models, Experimental Research Methodology, Applications for Big Data Analytics, Human Computer Interaction

Research Interest
Social Media, Information Privacy, Information Search Analytics, Visual Analytics, User Experience Design, Human Computer Interaction, Electronic commerce, and Experimental Design.

Selected Publications
Liu, Y., Jiang, Z. and Choi, B. “Pushing Yourself Harder: The Effects of Touch Modes on Users’ Self-Regulation,” forthcoming Information Systems Research.
Yi, C., Jiang, Z., Li, X. and Lu, X. “Leveraging User-Generated Content for Product Promotion: The Effects of Firm-highlighted Reviews,” Information Systems Research, Vol. 30, No. 3, 2019, pp. 711-725.
Liu, Y, Jiang, Z. and Chan, H. C. “Touching Products Virtually: Facilitating Consumer Mental Imagery with Gesture Control and Visual Presentation,” Journal of Management Information Systems, Vol. 36, Issue 3, 2019, pp. 823-854.
Yi, C., Jiang, Z., and Benbasat, I. “Designing for Diagnosticity and Serendipity: An Investigation of Social Product-Search Mechanisms,” Information Systems Research, Vol. 28, No. 2, 2017, pp. 413–429.
Jiang, Z., Wang, W., Tan, B. and Yu, J. “The Determinants and Impacts of Aesthetic Value in Customers’ First Interaction with Websites,” Journal of Management Information Systems, Vol. 33, No. 1, 2016, pp. 229-259.
Choi, B., Kim, S., and Jiang, Z. “Influence of Firm’s Recovery Endeavors upon Privacy Breach on Online Customer Behavior,” Journal of Management Information Systems, Vol. 33, No. 3, 2016, pp. 904-933.
Yue, Y., Ma, X. and Jiang, Z. “Influence of Content Layout and Motivation on Users’ Herd Behavior in Social Discovery,” Proceedings of the ACM Conference on Human Factors in Computing Systems (CHI), San Jose, USA, 2016.
Choi, B., Jiang, Z., Xiao, B. and Kim, S. “Embarrassing Exposures in Online Social Networks: An Integrated Perspective of Relationship Bonding and Privacy Invasion,” Information Systems Research, Vol. 26, No. 4, December 2015, pp. 675-694.
Yi, C., Jiang, Z. and Benbasat, I. “Enticing and Engaging Consumers Via Online Product Presentations: The Effects Of Restricted Interaction Design,” Journal of Management Information Systems, Vol. 31, No. 4, Spring 2015, pp. 213–242.
Yue, Y., Ma, X. and Jiang, Z. “Share your View: Impact of Co-Navigation Support and Status Composition in Collaborative Online Shopping,” Proceedings of the ACM Conference on Human Factors in Computing Systems (CHI), Toronto, Canada, 2014.
Jiang, Z., Heng, C. and Choi, B. “Privacy Concerns and Privacy-Protective Behavior in Synchronous Online Social Interactions,” Information Systems Research, Vol. 24, No. 3, September 2013, pp. 579-595.
Yi, C., Jiang, Z. and Benbasat, I. “Enticing Consumers via Incomplete Product Experience: An Investigation of Online Product Interactivity Designs,” Proceedings of the ACM Conference on Human Factors in Computing Systems (CHI), Vancouver, Canada, 2011
Sim, D., Ma, X., Zhao, S., Khoo, J. T., Bay, S. L., and Jiang, Z. “Farmer’s Tale: A Facebook Game to Promote Volunteerism,” Proceedings of the ACM Conference on Human Factors in Computing Systems (CHI), Vancouver, Canada, 2011.
Zhu, L., Benbasat, I. and Jiang, Z. (equal contribution) “Let’s Shop Online together: An Emphirical Investigation of Collaborative Online Shopping Support,” Information Systems Research, Vol. 21, No. 4, pp. 872-891, 2010.
Chan, J., Jiang, Z. and Tan, B. “Understanding Pop-up Advertising: Impact of Exposure Time, Advertising Intent, and Brand Image,” IEEE Transactions on Engineering Management, Vol. 57, No. 3, pp. 365-379, 2010.
Jiang, Z., Chan, J., Tan, B., and Chua, W. “Effects of Interactivity on Website Involvement and Purchase Intention,” Journal of the Association for Information Systems, Vol. 11, Issue 1, 2010, pp. 34-59.
Jiang, Z. and Benbasat, I. “Investigating the Influence of the Functional Mechanisms of Online Product Presentations,” Information Systems Research, Vol. 18, No. 4, 2007, pp. 454-470.
Jiang, Z. and Benbasat, I. “The Effects of Presentation Methods and Task Complexity on Online Consumers’ Product Understanding,” MIS Quarterly Vol. 31, No. 3, 2207, pp. 475-500.
Jiang, Z. Wang, W. and Benbasat, I. “Multimedia-based Interactive Advising Technology for Online Consumer Decision Support,” Communications of the ACM, Vol. 48, No. 8, 2005, pp. 92-98.
Jiang, Z. and Benbasat, I. “Virtual Product Experience: Effects of Visual & Functional Control of Products on Perceived Diagnosticity and Flow in Electronic Shopping,” Journal of Management Information Systems, Vol. 21, No.3, Winter 2004-5, pp. 111-147.

Service to the University/Community
2016-19, Faculty Promotion and Tenure Committee (FPTC), NUS School of Computing
2015-18, Chair of SIGHCI of Association for Information Systems
2013-16, Assistant Dean at NUS School of Computing
Recent Research Grants
Principal investigator (PI), HKU Seed Fund (2018-2020), HK$500k (about US$63.7k).
Principal investigator (PI), Singapore MOE Tier II Academic Research Fund (2017-2020), Project Title: Real Experience in Virtual Stores: Enhancing Sensory Experience through VR/AR, S$467,673 (about US$346,000 based on the exchange rate in December 2017).
Co-Investigator, Social Science Research Thematic Grant (SSRTG) (2018-2021), Project Title: Research on Innovating in a Digital Economy (RIDE), S$5,188,640 (about US$3.79M based on the exchange rate in September 2018).
Principal investigator (PI), NUS Tier I Academic Research Fund (2017-2020), Project Title: Catch Your Attention through Approach and Avoidance Control in Video Advertising, S$78,300 (about US$57,000).
Collaborator, National Natural Science Foundation of China (NSFC) Grant (2018-2021), Title: Emotion Bias and Boundary Disturbance in Social Media Privacy Behavior: Influence Mechanism and Prevention Strategy, PI: Prof. Liu, Z., RMB470K (about US$72K).
Co-PI, IDS Grant (2017-2020), Project Title: Big Cyber-Physical Data Analytics for Intelligent Social Event Sensing, S$180,000 (about US$132,000).
Principal investigator (PI), NUS Tier I Academic Research Fund (2014-2016), Project Title: Innovating the Designs for Video Advertising, PI, S$116,050 (about US$92,000).
Collaborator, National Natural Science Foundation of China (NSFC) Key Project (2014-2018), Title: The Impact of Online Mass Customization Designs on Consumer Behavior, PI: Prof. Wang, K., RMB2.15M (about US$350K).
Principal investigator (PI), NUS Tier I Academic Research Fund (2013-2015), Project Title: Designing Social Media Platforms for Enhanced Privacy Management and Protection, S$104,659 (about US$85,000).
Principal investigator (PI), NUSRI (NUS Research Institute) Grant (2011-2013): Project Title: Transforming Online Commerce through Social Media, US$100,000.
Principal investigator (PI), Singapore MOE Tier II Academic Research Fund (2009-2013), Project Title: The New Frontier of ECommerce: An Investigation of Collaborative Online Shopping, S$750,020 (about US$620,000 based on the exchange rate in August 2011).
Principal investigator (PI), NUS Tier I Academic Research Fund (2008-2011), Project Title: From Index Search to Social Sensemaking: An Investigation of Internet Product Search Mechanism, S$49,001.