Faculty Member

Ms. Suyoung Yoo

Job Title

Marketing
Part-time Lecturer

Biography

Ms. Suyoung Yoo is an accomplished marketing professional with over 20 years of experience spanning the content, consumer, and technology sectors across the Asia Pacific region. Currently, she serves as the Managing Partner at Yoo & I Pte Ltd., where she is recognized for her innovative marketing strategies that enhance brand engagement.
Her extensive background includes formulating marketing strategies for leading brands within the content industry, particularly in the film and television sectors. Suyoung has successfully spearheaded initiatives across diverse markets, including China, Korea, India, and Southeast Asia, with notable achievements at Warner Bros. and other prominent companies, where she crafted impactful marketing campaigns that resonate with audiences and achieve business objectives.
In addition to her expertise in the content industry, Suyoung has held key marketing roles in esteemed technology and consumer brands such as Intel, Cisco Systems, and Coca-Cola. She has a proven track record in developing innovative marketing solutions and managing cross-functional teams across various global markets to achieve sales and marketing goals.
Beyond her marketing acumen, Suyoung is a certified life coach and a teacher of Mindfulness-Based Cognitive Therapy for Life (MBCT-L), trained by the Oxford Mindfulness Foundation. Coupled with her Buddhist Counseling training from the University of Hong Kong, she integrates holistic mental health practices into multicultural and multinational workplace environments. Her passion lies in empowering individuals and organizations through mindfulness, fostering the development of mindful leaders in today’s fast-paced business landscape.
Suyoung is also an advisory board member for Kusala Education in Hong Kong and serves as a jury member for the Korean Film Council (KOFIC) in their marketing section, highlighting her commitment to advancing the media and education sectors.