Academic & Professional Qualification

• Ph.D. in Marketing, Duke University, 2018
• B.A. in Economics, Tsinghua University, 2012

Biography

Jinzhao Du’s research investigates platform-based marketing. His current work studies media platforms and matching platforms. His research on media platforms focuses on the strategic interactions among multiple players including publishers, consumers, advertisers, content suppliers, and news aggregators, and their implications on media platforms’ decisions such as pricing, content provision, and collaboration with news aggregators. His work on matching platforms focuses on how information design, strategic pricing, and AI development can improve matching outcomes, and their implications for firm strategies, consumer welfare, and regulators’ policymaking. He uses game-theoretic models to enhance understanding of new phenomena and practices in this growing field.

Jinzhao Du receives his Ph.D. in marketing from the Fuqua School of Business at Duke University and  B.A. in Economics from the School of Economics and Management at Tsinghua University.

Teaching

• Pricing Strategies and Tactics (MSMK 7031)
• Pricing Strategies (MKTG3527)
• Introduction to Marketing (MKTG2501)

Research Interest

Platform-based marketing, Multi-sided media market, Matching, AI impact, Applied game theory.

Selected Publications

• Jinzhao Du and Eddie Ning, “To Each Their Own: Personalized Product Offerings in Competition”  Management Science, Forthcoming
• Qin Zhou, Jingqi Wang, Yifan Jiao, and Jinzhao Du, “Balancing Supply with Demand in Ride-hailing Platforms in Markets with Price Regulations: An Operational Approach”  (authors in reverse alphabetical order)   Manufacturing & Service Operations Management , Forthcoming
• Yuxin Chen, Jinzhao Du, and Ying Lei (2025), “The Interactions of Customer Reviews and Price and Their Dual Roles in Conveying Quality Information,” Marketing Science, 44(1), 155-175.
• Wilfred Amaldoss, Jinzhao Du, and Woochoel Shin (2024), “Pricing Strategy of Competing Media Platforms,” Marketing Science, 43(3), 488-505.
• Wilfred Amaldoss and Jinzhao Du (2023), “How can Publishers Collaborate and Compete with News Aggregators?” Journal of Marketing Research, 60(6), 1114-1134.
• Jinzhao Du and Ying Lei (2022), “Information Design of Matching Platforms when User Preferences are Bidimensional,” Production and Operations Management, 31(8), 3320-3336.
• Wilfred Amaldoss, Jinzhao Du, and Woochoel Shin (2021), “Media Platforms’ Content Provision Strategies and Sources of Profits,” Marketing Science, 40(3), 527-547.