Join us for this info session, where our Senior Executive Director will provide a comprehensive introduction to the programme. Explore the curriculum, student experience, networking opportunities, merit-based scholarships, and the unique advantages of our weekday study mode.
Connect with our vibrant community of current part-time MBA students and alumni. Uncover the reasons behind their choice of our 2-Year Part-time MBA and the distinctive experiences that have shaped their journeys. Gain valuable insights and tips on successfully balancing work and study, engage with ambitious, like-minded individuals who share your determination and drive for success.
09/01/2020
MBA Marketing Club Event “Digital Marketing Trends and Tools”, by Darren Chiu, Solutions Consultant from Google
We had a very insightful session with Darren Chiu on the trends of digital marketing and how to use the tools to maximize a campaign’s impact and reach. The focus of marketing is shifting from pushing products on customers to providing the right information to customers at the right time. It’s amazing to know how various factors like weather impact our buying decisions, and how organizations need to understand consumer behavior to capture and monetize these consumer patterns. Darren also shared valuable insights about how he landed a job at Google and his journey so far.
Akanksha Kalra, Class of 2020
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